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August 17, 2022 By Pat Meehan

Direct Response or Bust!

Direct Response

Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.

So, what does direct response marketing look like? Well, it comes in many forms, including:

  • Social media
  • Digital advertising
  • E-mail
  • Direct mail
  • Print ads
  • Radio and TV ads
  • Coupons or other incentives
  • Telemarketing

Some of the advantages of direct marketing are:

  • A great way to use free time during lulls in business
  • Productive way to communicate and empower you to create more relationships
  • Great way to up- and cross-sell to current customers
  • Low cost way to rustle up new business
  • Used as leverage to turn small sales into large sales
  • Supplement your current marketing program
  • Cost-effective way to reach target markets
  • Offers measurable results
  • Reach outside your local area for new business
  • Increase the effectiveness of your sales force

These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it.

“I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.” Jay Abraham

Direct response marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market whether they are in your local area or not. Our FREE test drive can help you put together a great direct response marketing plan and get you on your way to heightened success .

Filed Under: Marketing, Performance, Strategic Planning, Training Programs

August 1, 2017 By Abbe Meehan

Five Things Strong Managers Know!

 

Managers are key contributors in an organization. They have many responsibilities, but here are 5 responsibilities that effective managers pay close attention to:

  1. Carry out assigned duties: Know and understand what is expected of you from your boss. That means asking questions, checking in, and making sure you are aligned with his/her priorities at all times.
  2. Keep your manager informed: There’s nothing worse than being blind sighted by someone who seems to know more about what is going on in your department than you do. Make sure you do not put your boss in that position. Let him/her know if something is going wrong and how you intend to handle it. If you’re not sure, ask to brainstorm together for possible solutions.
  3. Build employee morale: If your people are disgruntled, you need to address it immediately. One bad apple does spoil the whole bunch. It’s the manager’s responsibility to monitor what is going on in their department, including at the water cooler. If you hear something negative, don’t ignore it and hope it will blow over. Interject yourself. Get to the bottom of it and let the negative person know, that doesn’t fly with you. If they are uncomfortable or know they will be called out for negative behavior, it is less likely they will continue.
  4. Give clear instructions: Communication is a 2 way street. When you give a directive, you are responsible to make sure people really understand what you expect. Of course it’s clear to you; it’s in your brain. But everyone else doesn’t have the same brain. Instead of asking closed questions like, “You got it?” or “Any questions?” try open ended questions like, “So where do you think you’re going to start on this?” Or “What obstacles do you anticipate that might interfere with us completing this on time?” People tend to answer closed ended questions with the yes or no they think you are looking for. You really have no idea whether or not they understood and if you are going to get the results you want.
  5. Cooperate with other departments: Successful managers play nice in the sandbox, even if there’s a bratty kid in there. Focus on the issues and results you want, while keeping in mind that others have responsibilities and goals as well. Listen actively. Find the common ground. Work as a team.

Develop your Manager’s Toolbox by attending one of our public training classes!

Filed Under: Leadership, Management Training, Training Programs Tagged With: Alignment, management, setting expectations

April 3, 2013 By TEC Resource Center

Can You Hear Me Smile?

Filed Under: Leadership, Training Programs

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